Collaborations

Halsey partners with Budweiser


15 10 2020

Halsey has been unveiled as the face of Budweiser's Be A King campaign, starring in a short film documenting her journey from New Jersey teenager Ashley Frangipane to award winning musician Halsey.

The Life's A Mess hitmaker has also collaborated with the US beer brand on a range of limited edition merchandise, with all profits going to the National Alliance to End Homelessness, and commented 'I was so honoured Budweiser found my story compelling enough to recreate in such vivid detail... I wrote songs on the subway that I later performed on a sold-out stage at Madison Square Garden and it was in this moment I truly felt like a king, in this once ungraspable city'.

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